Transparent DMS Reporting
We DO NOT take credit for every customer that comes in. Accurate attribution is critical to success.
Campaign Performance Reports
We provide a suite of summary and detailed reports with every campaign to ensure accurate attribution.
ROI Report
Total ROs with customer pay & warranty dollars for matched ROs
Lost Souls/Conquest Report
Customers who have never been in or had a visit in a long time
Email Report
Email open, click, and conversion rates along with appts generated
Service Advisor Report
Advisor performance for both overall CP-ROs, and ROs matched to our campaigns
Flagged/Purged Records
We measure the effectiveness of our detailed data-cleansing process with flagged records.
We reduce waste, optimize your budget, and maximize results on each and every campaign
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Flagged records are removed or flagged for a number of reasons:
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Customers with incorrect or unmailable addresses
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Customers who have moved out of the area
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Customers who no longer have their vehicle
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Customers who have opted out of communications
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Vehicles that have had a title change
